InSights Group — Summary & Leadership

About InSights Group

InSights Group (also stylized “InSights Group LLC”) is a collaborative learning, branding, and creative strategy firm co-founded by Allan Curtis and Sandi Maki in 2008. LinkedIn

As a company, InSights Group’s mission centers on helping individuals, teams, and businesses discover and amplify their unique stories and personas through branding, marketing, content strategy, and learning experiences. The group combines skills in real estate, marketing, social media, personal branding, and strategy to deliver holistic, personality-forward solutions.

Leadership & Expertise

Sandi Maki — Co-Founder & Creative Strategist

  • Sandi serves as the Creative Strategist of InSights Group, with a special focus on social media, persona branding, organic marketing, and strategy. LinkedIn+1
  • Outside of InSights, she is the founding Broker and lead marketer of Legendary Real Estate, a boutique real estate firm she launched in 2015. legendaryescapes.com
  • Over her real estate career, Sandi advanced from office coordinator to licensed agent, then to Associate Broker, supporting buyers and sellers while mastering marketing and storytelling techniques. legendaryescapes.com
  • She is well known for her flair for narrative — “every home has a story — she tells them well.” legendaryescapes.com
  • Beyond real estate and marketing, Sandi has lent her voice to promotional campaigns, educates others on social media and blogs, and practices holistic client/team work through personality and psychology lenses. legendaryescapes.com

Strengths & Focus Areas
Personal branding, social content creation, organic growth, narrative marketing, visual identity, holistic strategy, team dynamics, client psychology

Allan Curtis — Co-Founder & Strategic Partner

Strengths & Focus Areas
Client relations, sales execution, strategic decisions, integrity in service, interpersonal leadership, real estate operations

What InSights Group Brings

  • Integrated Branding & Real Estate Insight
    With Sandi’s deep real estate marketing background and Allan’s operational grounding, InSights Group can uniquely merge place, property, and persona into meaningful branding narratives.
  • Tailored Learning & Coaching
    The firm offers collaborative learning environments, workshops, coaching, and branding programs designed to help clients (individuals or teams) better articulate and live their identities.
  • Strategy + Execution
    InSights delivers not just ideas but actionable plans — social media systems, content calendars, narrative campaigns, brand positioning, and growth pathways.
  • Holistic, Human-Centered Approach
    Emphasizing psychology, storytelling, and personal connection, the firm’s work is not just transactional but transformational — helping clients align what they do with who they are.

Suggested Use Cases

  • Entrepreneurs, agents, or leaders looking to deepen their brand identity and visibility
  • Real estate professionals desiring more effective marketing narratives
  • Teams needing a workshop-driven clarity on voice, values, and internal alignment
  • Businesses seeking ongoing social content strategy, persona development, and narrative branding

Think and Grow Rich


Audio of Think and Grow Rich

Sandi Maki is the co-owner and marketing juggernaut of Legendary Escapes as well as a marketing consultant for business owners and the co-creator of the Ask The Pool Guy online persona. A published author, accomplished photographer and frequent podcaster, Sandi regularly consults with business owners on how to build and grow an organic marketing presence. With a strong presence on most social channels, Sandi has learned first-hand how to harness the power of digital marketing to leverage exposure and build a brand. She holds a BA in Psychology with a Business and Marketing emphasis. Sandi is the mother of two adorable (almost all grown-up) kids, and is always willing to listen, learn, share and grow. Her enthusiasm is infectious, and her work speaks for itself.

The Science of Getting Rich Paperback