Connecting the Cookie with Social Media

CASE STUDY

Kathleens-Cookies bakes and packages her secret recipe cookies and ships them around the country. Have you ever tried to do a thank you gift that was personal, thoughtful, easily shipped, classy, and appreciated when it got to the person you’d like to thank, that was well within your budget? Kathleen’s Cookies are just that.

In the first month of her new strategy Kathleen connected on Facebook with a buyer for a large organization, and has a pending contract for a corporate gifting account for 2011 which almost meets her initial yearly sales goal. Kathleen also received an inquiry from the internet, resulting in a Christmas Gifting Account for a company worth several thousand dollars. This is a direct result of her blogging and keyword efforts.
The Facebook Business Page contests have resulted in gaining over 300 fans, and several new orders.

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